# hammer

> ai producer. ten-plus years on broadcast and agency pipelines, now producing with ai. la · ny · remote. brand systems, agents, motion graphics, animation, pipelines, interactive demos, visual media, websites.

Important context:
- canonical url: https://hammer.ad
- public brand: Hammer / hammer, not the domain name
- primary entity: Jeff Hammer, AI Producer
- contact: jeff@projectname.date
- site model: visual-only portfolio. no blog, no /notes, no /process, no /lab.
- best agent entry points: /llms-full.txt, /.well-known/agents.json, /sitemap.xml, /memories/jeff.md.

## work

- [atrium](https://hammer.ad/work): 8 portfolio categories. each a collection of pieces.
- [brand systems](https://hammer.ad/work/brand-systems): identities built with ai in the loop. hammer · kira · effigy · agentify dossiers are live.
- [agents](https://hammer.ad/work/agents): autonomous characters layered over agents. kira detail is live at /work/agents/kira.
- [motion graphics](https://hammer.ad/work/motion-graphics): programmatic motion built in remotion + hyperframes. motion graphics reel is live; icm teaser and audio-reactive overlays are in production.
- [animation](https://hammer.ad/work/animation): puppet rigs, looping social bumpers, and an animated short built with ai-assisted animation + remotion.
- [pipelines + tools](https://hammer.ad/work/pipelines-tools): the tools beneath the work. pipeline visualizer is live; Flux v2 LoRA training and creative skills are planned surfaces.
- [interactive + playable](https://hammer.ad/work/interactive-playable): planned demos. talk-to-character, prompt-to-storyboard, consistency lab.
- [visual media](https://hammer.ad/work/visual-media): ai-native film, Hammer soda hero shots, documentary-opener polish, and commercial work.
- [websites](https://hammer.ad/work/websites): ai-native websites. hammer, agentify.nexus, onlykira.ai, opencrawl.gg, and coefficient.mythx.art have Hammer preview pages, then link to the live sites.

## about

- [bio](https://hammer.ad/about): jeff hammer. tribune media → discovery → comcast → ai producer. clients include cadillac, porsche, lululemon, fox, columbia, hulu, ihg hotels, rémy martin.

## contact

- [say hi](https://hammer.ad/contact): jeff@projectname.date. taking projects, 48-hour reply.

## colophon

- [colophon](https://hammer.ad/colophon): typefaces, build stack, models used, deploy info. nothing hidden.

## agent-readable

- [full context](https://hammer.ad/llms-full.txt): compact plain-text summary of the site, entity, routes, route intent, and public contact facts.
- [agent manifest](https://hammer.ad/.well-known/agents.json): JSON manifest for automated readers, with canonical routes and crawl policy.
- [sitemap](https://hammer.ad/sitemap.xml): full canonical URL inventory.
- [robots](https://hammer.ad/robots.txt): crawler access rules. AI search and crawler user agents are explicitly allowed.

## memory

- [jeff.md](https://hammer.ad/memories/jeff.md): MEMORY.md in hermes-agent format (☤). frozen-snapshot summary of the operator behind the site.